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Browsing by Subject "ECR"

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  • thumbnail.journal.alt
    Item type:Article, Access status: Open Access ,
    Zastosowanie strategii ECR w zarządzaniu sieciowym przedsiębiorstwem branży motoryzacyjnej
    (Wydawnictwa AGH, 2005) Kalisz, Rafał
    This work shows that present conditions of car market is forcing the car manufacturers to personalize their commercial offer in order to increase customer's satisfaction. To achieve that and be still able to efficiently manage this multi company structure which consists of hundreds of firms which main goal is to provide customer satisfaction and create profit in the same time they must create self-responding to consumer's needs system that could assure smooth information, products and capital flow throughout the entire chain of supply.