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Browsing by Subject "Russian clients"

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  • thumbnail.journal.alt
    Item type:Article, Access status: Open Access ,
    Development of the trends in Czech spas, with an accent on Russian spa clients
    (2015) Pellešová, Pavlina; Kostková, Miroslava
    The Czech spa has a rich history and is based on the use of natural medicinal resources, with a significant share of direct medical care coupled with a comprehensive approach to treatment admissions. The trends set in Czech spas are affected more and more by foreign clients, which compensates for shortfalls of the domestic clientele. Russian guests are one of the most important groups of the Czech spa clientele. The article discusses the development of trends in Czech spas, with an accent on the Russian spa clientele. Trend analysis was carried out using the method of scenarios, where opinions of experts are compared with the results of surveys.