Browsing by Subject "consumers"

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Access status: Open Access ,
Between actual and virtual reality. Technologies and functionalities of devices in the buying process from the perspective of (Polish) consumers
(Wydawnictwa AGH, 2019) Guzik, Aldona; Dutka, Grzegorz
In modern times, the buying process involves utilisation of technologies from the virtual world as well as appropriate devices and their functionalities. Strategies of this type are also appreciated by young Polish people for whom balancing between actual and virtual reality is becoming an intrinsic element of consumer awareness. mBased on selected papers and research reports, including their own and ones not yet published, the authors of the paper present various ways of moving between two realities throughout the whole buying process, from the stage of creating needs to completion of the purchase. In this respect, they draw attention to such issues as the kind of devices and their functionalities used or preferred in this process, the differentiation of actions in the individual buying categories, the involvement of third parties in the buying process, responses to messages, and willingness to disclose personal information. In addition to the empirical character (presentation of the relevant data obtained during the research) of the study, the authors consider the extent of autonomy and rationality of consumer decisions. The paper presents empirical research as it was based on the authors' consumer studies, the full descriptions of which, along with the conclusions, are included in two reports constituting elements of a project implemented by the Social Research Institute at the Institute of Philosophy and Sociology of the Pedagogical University of Krakow (IFiS UP) and the Interia Group, under the name »Studies on the construction of an innovative platform, compliant with the latest global trends and enabling creation of services in the <i>Shopping Assistant</i> model«, funded by the Regional Operating Programme for Mazowieckie Province for 2014–2020 (Priority axis 1: Knowledge Economy, Action 1.2 Research and innovation in enterprises, Sub-measure 1.2.1 R&D projects for enterprises).
Access status: Open Access ,
Green economy, trade, and consumers – interactions in European Green Transition
(Wydawnictwa AGH, 2025) Dushkova, Miglena; Kostov, Ivo
This article presents a current and significant problem by exploring the main problems of the European Green Transition, the authors discuss these in two aspects: first, the goals of the Green Transition as one of the European Union’s strategic priorities – the goals, achievements, and possible risks that face the European Union's green policies are discussed. The second aspect of the study is the authors' attempt to reveal and comment on the role of trade and consumers as a tool that works in favor of the Green Transition – specifically, those that are included in European Union documents such as the Green Deal and the Circular Economy Action Plan. The definition of the problem is based on the understanding that, on the one hand, trade as an economic sector is developing most dynamically and on a large scale, making Sector G the largest set of enterprises among all of the sectors that carry out economic activities in the EU (including Bulgaria). On the other hand, trade as a business activity is closely linked to consumers, it actively interacts with them and, therefore, has a significant impact on their behaviors (including their impact on the environment). In practice, it is impossible to achieve the green goals without the connection and interaction »trade-consumers«, in addition to being aimed at achieving a modern, resource-efficient, and competitive EU economy, these reflect the Union’s aspiration to protect its people’s health and increase their collective well-being.