Browsing by Subject "discourse analysis"

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Access status: Open Access ,
Świat z katalogu Ikea. Wizualne reprezentacje rodziny, dzieciństwa i przestrzeni domowej
(Wydawnictwa AGH, 2015) Walczak, Anna
The article contains discourse analysis, revealing family model, child’s position and construction of housing space in IKEA catalogues from period 2011–2014. The analysis is also focused on year by year changes, showing representation of gender, leisure time, house and care duties and values. All visual representations of people from the first and the third part of the catalogues were analyzed. The study shows that the IKEA’s catalogue is to be understood not as a simple brochure on interior design but as a statement on family, free time activities, and home duties division, and reconstruct selected ideologies such as ecology and corporate social responsibility.
Access status: Open Access ,
Who is Greta Thunberg? Echoes of the world climate discussion in the discourse of Moroccan independent media
(Wydawnictwa AGH, 2020) Pałka-Lasek, Agnieszka
The article is an attempt to present the response drawn in the Arabic independent media by the world discussion on the figure of the Swedish climate activist Greta Thunberg, Time magazine's Person of the Year for 2019. Using the tools for discourse analysis, the research focuses mainly on the way the activist's image is created in the context of the social role assumed by the Internet press media as news publishers, covering the plane of language, transmitting ideas and social interactions. Articles from the Moroccan Internet journal Hespress (for several years one of the most often visited website among the Moroccan e-community), come from the period from 27 September to 29 December 2019, were used as the research material.