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Browsing by Subject "programy lojalności"

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  • thumbnail.journal.alt
    Item type:Article, Access status: Open Access ,
    Uwarunkowania wzmacniania lojalności klientów przy wykorzystaniu programów lojalności
    (Wydawnictwa AGH, 2005) Urban, Wiesław; Siemieniako, Dariusz
    The authors present conditionality of effective utilization loyalty programmes in maintenance and winning loyal customers. Except qualification what is the meaning of a loyalty programme, the authors show the role of rewards in programmes and role of reward schedules. The role of customers' spending and closeness between customer and company are examined. The specific of loyalty programmes was taken under attention in different sectors of economy also.