Browsing by Subject "web services composition"
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Item type:Article, Access status: Open Access , Koncepcja systemu do automatycznej organizacji i dystrybucji reklamy w różnych środowiskach(Wydawnictwa AGH, 2011) Wąchocki, GrzegorzThe article presents an idea of an automatic ads broker system for planning and executing advertising campaigns. The system provides Iow cost tools for making business transactions between ad sponsors and publishers, enabling small business entities, with limited founds, to access professional advertising-campaign-related services. The article also describes a mechanism of automatic composition of web services based on ontological descriptions of ad publishing services and data fetched from social networks.
