Meaning of Discourse Analysis in Methodology of Management Sciences

Abstract

Discourse analysis is a research method well rooted in linguistics and in such sciences as sociology and cultural studies. Meanwhile, in management sciences, discourse analysis seems to be ignored and marginalized. At first glance, the answer to the question whether discourse analysis supports the research process in the field of management sciences may seem obvious. On the other hand, discourse analysis is relatively rarely used in scientific research and business practice. To understand the possible applications of discourse analysis, the definition of the term was first reviewed. Secondly, phenomena are discussed, the nature of which makes it possible to understand discourse analysis; special attention was paid to public relations. The article ends with a recommendation to improve the synergy effect between management and discourse analysis. Discourse analysis is a difficult and non-obvious research method derived from the humanities, but necessary when it is necessary to study what is hidden in the organization, inaccessible directly to the researcher.