Rola brand hero w tworzeniu wizerunku marki
| dc.contributor.author | Ulińska, Weronika | |
| dc.contributor.department | Wydział Humanistyczny | |
| dc.contributor.reviewer | Żuchowska-Skiba, Dorota | |
| dc.contributor.supervisor | Siwik, Anna | |
| dc.date.available | 2018-05-11T09:25:01Z | |
| dc.date.defence | 2017-09-14 | |
| dc.date.submitted | 2017-09-07 | |
| dc.description.type | praca magisterska | |
| dc.identifier.uri | https://repo.agh.edu.pl/handle/AGH/61228 | |
| dc.language.iso | pol | |
| dc.rights | Access rights reserved | |
| dc.rights.access | zastrzeżony dostęp | |
| dc.rights.accessNote | Zarządzenie Rektora AGH | |
| dc.rights.uri | https://repo.agh.edu.pl/info/restricted-access | |
| dc.subject | globalization | en |
| dc.subject | globalizacja | pl |
| dc.subject | consumer society | en |
| dc.subject | społeczeństwo konsumpcyjne | pl |
| dc.subject | image | en |
| dc.subject | marketing | pl |
| dc.subject | brand hero | en |
| dc.subject | Brand Hero | pl |
| dc.subject | marketing | en |
| dc.subject | wizerunek | pl |
| dc.title | Rola brand hero w tworzeniu wizerunku marki | pl |
| dc.title.alternative | The role of the brand hero in brand image | en |
| dc.type | praca dyplomowa | |
| dspace.entity.type | Publication | |
| thesis.degree.discipline | Kulturoznawstwo (WH) | pl |
| thesis.degree.formOfStudy | stacjonarne | pl |
| thesis.degree.grantor | Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie | pl |
| thesis.degree.level | studia drugiego stopnia | pl |
| thesis.degree.name | magister | pl |
| thesis.description.otherinfo | Correct – DRS, courseID | pl |
| thesis.identifier.dxp | 213510 | |
| thesis.statusORPD | ORPPD1_sent |