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Browsing by Subject "advertisement effectiveness"

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  • thumbnail.journal.alt
    Item type:Article, Access status: Open Access ,
    Modelowanie efektywności reklamy
    (Wydawnictwa AGH, 2007) Filipowicz, Bogusław; Kwiecień, Joanna
    Advertisement as a one of marketing elements absorbs part of firms budget. Measuring the advertisement effectiveness as regards its range and noticeability is very essential. This article presents methods, which could be successfully applied to modeling of advertisement effectiveness. The modeling of press advertisement effectiveness depending on number of running and pace of range's drop in the case of advertisement repeats is also presented.