Browsing by Subject "advertising"

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Blogosfera narzędziem reklamy, bloger jako „agent zaufania”
(Data obrony: 2013-07-02) Nałęcz-Nieniewska, Konstancja
Wydział Humanistyczny
Access status: Restricted ,
Dzieło sztuki w przekazie reklamowym
(Data obrony: 2013-07-04) Rodzajewska, Aleksandra
Wydział Humanistyczny
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Fotografia na usługach reklamy: Avedon, Leibovitz, Dragan
(Data obrony: 2016-09-08) Świerczek, Natalia
Wydział Humanistyczny
Access status: Open Access ,
Koncepcja systemu do automatycznej organizacji i dystrybucji reklamy w różnych środowiskach
(Wydawnictwa AGH, 2011) Wąchocki, Grzegorz
The article presents an idea of an automatic ads broker system for planning and executing advertising campaigns. The system provides Iow cost tools for making business transactions between ad sponsors and publishers, enabling small business entities, with limited founds, to access professional advertising-campaign-related services. The article also describes a mechanism of automatic composition of web services based on ontological descriptions of ad publishing services and data fetched from social networks.
Access status: Open Access ,
Kultura wellbeing… w kuchni. Refleksja o jedzeniu w kontekście pojęcia dobrostanu (wellbeing)
(Wydawnictwa AGH, 2024) Maj, Agnieszka
The aim of this article is to show that referring to the concept of well-being in a broad sense (not only in terms of physical health, but also in an emotional or social sense) is used in food advertising to encourage consumers to purchase food products. However, referring to the idea of wellbeing in food advertising does not necessarily imply building a ‘positive food culture’, that is, one that supports healthy eating habits (Mingay et al., 2021), as it can also be found in advertisements for sweets or fast food. One of the theoretical references used in the article is the concept of food for wellbeing (Block et al., 2011), which complements the hitherto popular food for health concept.
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Lokowanie produktu w serialu Rodzinka.pl
(Data obrony: 2014-07-10) Krawczyk, Łukasz
Wydział Humanistyczny
Access status: Open Access ,
Moda jako wyraz przemian duchowych i kulturowych współczesnego człowieka? Symbolika religijna w wybranych sesjach fotograficznych i pokazach mody
(Wydawnictwa AGH, 2012) Faber, Dominika
The main purpose of this article is to explore religious inspirations which appear in contemporary fashion and to reveal the differences in introducing particular religions.Fashion industry uses eastern religious motifs to strengthen the authority of the fashion world, on the other hand, associates naked female bodies with Christian or Muslim symbolism as a refusal of religious dictation. In the article, it is proved that religious inspirations appearing in fashion became a sign of a wider phenomena, which is related to the process of secularization and at the same time exploration of new forms of spirituality. Also addresses the question of fashion which exposes the repressive character of religion which intends to control human impulses and sexuality, as well as the problem of commercialization of eastern practices. Semiotic analysis of photography allowed me to test and prove the hypotheses raised earlier. This research method recognizes not only what the literal layer of photography is but also the whole cultural context which includes artist, his work and receiver.
Access status: Open Access ,
Reklama jako sport walki. Polskie pole produkcji reklamowej w świetle socjologii sztuki Pierre'a Bourdieu
(Wydawnictwa AGH, 2016) Łuczaj, Kamil
The title of this paper refers to the famous metaphor used by Pierre Bourdieu, who compared the sociology to a combat sport. The tools of Bourdieu’s sociology of art shed new light on the processes taking place in the advertising agencies (typically analyzed by the sociology of organizations or sociology of communication), in particular the work of copywriters and art directors (»creative employees«). The field of art and the field of cultural production where advertising should be placed, have a lot in common. Similar symbolic struggles take place within both fields. The difference lies in involved actors, the stakes (fr. enjeux) and the source of legitimacy in the field.
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Reklamy perfum jako czynnik kreowania tożsamości w kontekście teorii postmodernistycznych
(Data obrony: 2013-07-02) Koclejda, Justyna
Wydział Humanistyczny
Access status: Restricted ,
Współczesna forma eskapizmu na podstawie reklam gier wideo
(Data obrony: 2013-07-25) Kwater, Klaudia
Wydział Humanistyczny