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  • thumbnail.journal.alt
    Item type:Thesis, Access status: Restricted ,
    Programowanie obiektu spa na przykładzie Papuga Park Hotel w Wapienicy
    (Data obrony: 2014-10-23) Grabowska, Aleksandra
    Wydział Geologii, Geofizyki i Ochrony Środowiska
    The thesis presents the programming stages of spa facilities on the example of Papuga Park Hotel in Wapienica. The following research methods were used: a strategic analysis, a marketing mix evaluation and a survey among the company’s clients. Moreover, the characteristics of the spa market in Europe and Poland were presented as well as prezent trends in the market. The notion of ‘spa’ was analysed in depth.