The article deals with the relations between sex and shopping (wider: the contemporary forms of sexuality and lifestyle of consumerism) and biological, psychosocial, cultural reasons of such connections. The author analyses jokes about sex&shopping, popular scientific media texts, movies and popular literature, in which the two ideas sex&shopping are collected and compared. She also shows material categories: sex industry, prostitution, sponsoring. She investigates in which economical and social conditions the symbiosis of sex and shopping is successful. She hypothesizes that the formula sex&shopping is a kind of important metaphor for the contemporary society, shows the constant emancipation ambitions of women in the realm of economics and sex, characterizes »singles’ culture« and the one type of feminism at the turn of 20thc., which is named power-dressing or glamour feminism.
